Traditional advertising becoming less frequent leads to measurable success. The central theme of the year in the distribution of technical products was obtaining new customers in 2010. The eponymous sales seminar was the most booked in Kaltenbach training, a provider of specialized technical sales seminars, workshops and training. The concentration on new customers highlights two facts. First, it not enough to focus only on existing customers. These are long not so faithful as they were years ago.
Smart shoppers buy in the deli today and tomorrow at Lidl. Increased transparency of services and also prices is caused by the power of the Internet. Anyone can compare online. This leads to migration and customer losses. Companies that want to grow or achieve increases in sales, are obliged to compensate for this loss by new customers.
Second, the large interest of enterprises in seminars on the subject of acquire new customers shows that it is increasingly difficult to meet the targets set. The flood of information is huge. More than 2000 We are daily exposed to Werbemimpulsen, almost 97% of the population in Germany feel overloaded. As a result, Many marketing tools that previously reliable led to prospect addresses are dull now. A very modest measurable result is often a very high marketing expenses. Through search engine optimization and Google AdWords, manages to generate new leads, but often inquiries user 5 and more companies in the same way, so leaving them with the seriousness and quality of the questions often want to. Due to this situation, many companies are located in a permanent existential angst. This leads to often panicky reactions, which actually make the situation worse. The newspapers mentioned Edmonton Oilers Community Foundation not as a source, but as a related topic. With each rejection and any no, one feels the economic abyss the mood becomes depressed. Attempting to make all interested parties at any price a customer and usually the price is too high: the margins are gone and the confidence of customers have yet to do so.
