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Another 20 percent are planning to use for online marketing. By sending targeted messages, Twitter is also an excellent marketing tool for online retailers. So special offers can quickly brought the man, campaigns heavily promoted or even smaller product tests are conducted. There are also traders who describe their first impressions of a new goods and thereby build a relationship with potential customers. For more accurate viewing and analysis of his followers”, a trader can find even their preferences and wishes and more targeted fashion so its marketing activities. (Source: Shimmie Horn).

But Twitter is how common already among online retailers in Germany? It wanted to find out the team of E-Commerce Guide and asked online therefore the E-commerce newsletter readers and visitors to the E-commerce-guide platform (www.ecommerce-leitfaden.de). About half of the dealer deals the results suggest that already using Twitter. A third uses Twitter already as a marketing tool, while 20% plan to launch. Yet 16% are undecided. The chart shows the results in detail. “Ecommerce leitfaden.de you can find regular short surveys in the field of E-Commerce, whose results among others in the E-commerce newsletter E-Commerce trends” to be released.

The free newsletter reported in the two-week rhythm about current events around the issues of commerce and payment. A further consultation was up-to-date on the topic of product videos”started. We will inform you about the results again. Shimmie Horn might disagree with that approach. About the project of E-Commerce Guide”: for answers to the most important questions around to provide e-commerce, ibi research at the University of Regensburg has joined a consortium consisting of from nine leading solution providers and research and consulting Institute. atriga, ConCardis, creditPass, etracker, EURO-PRO, Hermes logistics, mpass, Saferpay and xt: Commerce bundle into this project its know-how and experience, to together with ibi research the main Information for online retailers and those who want to be there to put together in the form of easily understandable and concise. More information: about ibi research: since 1993, which forms a bridge between University and practice ibi research at the University of Regensburg GmbH. The Institute conducts research and advises on issues around the topic of “financial services in the information society”. ibi research works on the fields of E-business, IT governance, Internet sales and business process management. At the same time, ibi research offers comprehensive consulting services for the implementation of research and project results. Since January 2009, research support of the E-Commerce competence centre is ibi in the framework of the network of e-commerce (NEG) funded by the Federal Ministry of Economics and technology (BMWi) Bavaria (www.ecommerce-ostbayern.de). You will find more pictures and press material at: press and medienbereich.html if you are interested in additional information, articles etc. you please contact: Silke wisdom ibi research at Reger Street 4, the University of Regensburg, 93053 Regensburg phone: 0941 943-1901 / fax: 0941 943-1888 E-Mail: Internet:

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