New marketing concepts ask: how companies operate in bad times sales promotion of stepping on the brake of the advertising can Munich, June 19, 2009 an automatic reflex of many brand tiers in times of crisis. This advise experts to antizyklischem action. Advertising, when all others are silent, can provide a significant competitive advantage company. And this works with small investments, provided the proper concept behind it. The EMIRATE AG provides one: risk management. Stir in plain language: the drum, thereby protect themselves against potential losses and become the winner of the crisis. Win is also the key word, which is the focus of the EMIRATE’s strategy.
Whether the higher prices, the advertising success is all the more secure lotteries or safe games. Especially in economically difficult times, the run on profit actions is great. The customers bet on their luck and benefit from the advertiser. However, the budgets shrink more and more praise from high prices. Therefore, financial protection prevents incalculable results.
Industry giants that address broad audiences with their products, put it in part already since had years on the concept of risk management for money to back warranties, discounts or classic sweepstakes. The savings arising from the security of promotions are immense”, explains Ralph Clemens Martin, CEO of the EMIRATE AG. Many well-known promotions this concept behind.” On the marketing fast track, use the crisis so it is possible, for example, to launch prices in the millions, without having to access in case of winning in the own fund with the risk management method that has spilled from the United States to Germany. Depending on the action between about four to six percent of the total amount of hedging is the premium to be paid to the EMIRATE. The amount would be at a top prize of around 100,000 euros at around 4,000 euros this is individually after the promotion. The design, implementation, and insurance is applied for this award. Ralph Clemens Martin summarizes: many traditional advertising methods are disused. Most successful lead generation, strengthening of the image or to the branding is, who is striking. Creativity and exciting profits are in demand. And with appropriate protection this is not at the expense of own budgets. So company also in times of crisis can give ad technical gas, rather than to slow down.” Short portrait EMIRATE AG: The 2004 founded EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps the customers by the conceptual idea until there she developed to implement creative new promotion as well as Marketing campaigns with game odds and converts this hand in hand with their clientele. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. FC Koln, Hypo Vereinsbank and Ferrero.